By James Kolawole
Despite the decline in oil price and rising price of commodities, the management of Multichoice, owner of cable Television, DStv, has restates its determination not to increase its charges for the different bouquet it offers to subscribers.
In a statement issued by the management which was signed by the managing director, John Ugbe, it stated that even though the economy seems to be tough which had led to huge devaluation in local currencies, the organization remains committed to absorb the financial strain by keeping the charges at the same rate.
Part of the statements reads: “We understand that our subscribers, our biggest asset, are suffering. On this basis, we have decided that we are going to do our bit by absorbing some of the pains which would come by maintaining existing charges on any of our DStv bouquets. Barring any further external economic shocks, we do not anticipate a price increase in 2016.
It added: “We are extremely pleased to announce that there will be no price increase on DStv subscriptions this April on any of the bouquets. Barring any further external economic shocks, we do not anticipate a price increase in 2016. This means that from next month, DStv subscribers can fully immerse themselves in the exciting world of DStv entertainment, at no extra cost.”
“Subscribers are the reason we exist, so we commit to bring you the best possible content at the most affordable price. We want you to have a great in home viewing experience and the best local and international television entertainment.”
Speaking further on the commitment of the cable network to offer subscribers value for their money, Ugbe explained that the recently introduced channels is a clear demonstration that it is determined to give Nigerian subscriber premium service.
He said: “We started this journey last month when we launched two new SuperSport channels in order to bring the EPL, La Liga and the EURO 2016 tournament to DStv Compact subscribers. In this coming month, its channels will showcase the best and latest upcoming new seasons of popular series including the highly-anticipated Season 6 of Game of Thrones starting on M-Net Edge, Express from the US, along with the brand new telenovela, Hush, on Africa Magic Showcase and The Voice: Nigeria.
“Besides, subscribers will have opportunity to choose from a variety of local and international entertainment shows available on their DStv bouquets including a new telenovela on Zee World, East Meets West while a ‘Wedding Season’ film marathon theme on Universal channel will warm viewers’ hearts with its selection of romcom titles. Football fans on DStv Premium, Compact Plus and Compact are also in for a treat with live EPL, La Liga and EURO 2016 tournament action on SS3, SS5, SS11 and SS12 with the Spanish side gearing up to showcase the anticipated El Clasico match between Barcelona and Real Madrid on 3 April.”