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Advertising Industry To Celebrate Budding Talent

All is now set for the 2016 Lions Night and Awards as Nigerian professionals in the marketing communications industry gather to recognize and celebrate younger colleagues in the industry this weekend in Lagos. The high profile industry event, which offers a forum for networking, inspiration, learning and entertainment is part of the preparatory activities in Nigeria towards the Cannes Lions International Festival of Creativity in June. Three main categories of awards are expected to be announced at the event and they include the Roger Hatchuel Academy awards, Young Lions Competition and scholarship in Miami Ad School.

While the Roger Hatchuel Academy awards is dedicated to identifying and nurturing gifted students in tertiary institutions who intend to practice advertising, the Young Lions Competition is aimed at finding, promoting and rewarding the efforts of some of the most brilliant professionals in the industry who are below the age of 30. However, the third categories of awards are designed to enable highly talented Nigerians to study on scholarship in Miami Ad School campuses around the world. This year scholarships will be offered for the portfolio programmes, bachelor degree programmes and masters degree programmes.

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The Roger Hatchuel Academy awards will recognize the best student, who will win an all-expense paid trip to attend the international Roger Hatchuel Academy event in France, the first runner-up will win a sponsored trip to attend the Lynx Academy in Dubai. The Roger Hatchuel Academy awards will also recognize the best teacher and the best performing school or department.

The Young Lions Competition will award the best teams in media, film, print, cyber and design categories. The winning team from each category will represent Nigeria in the international competition during the Cannes Lions Festival in June.

Activities leading to the Lions Night and Awards begin with a training session for the Media competitors on Friday, April 1, by Media Manager at Coca Cola Nigeria, Dozie Okafor, who was himself part of a team that won the first Young Lions Media Competition and represented Nigeria in Cannes. A similar training for the creative competitors held on Saturday, April 2 and was led by Executive Creative Director, Noah’s Ark, Abolaji Alausa, whose team won the Young Lions film competition and represented Nigerian in Cannes eight years ago.

On Tuesday April 5, the Young Lions Competition proper kicked off with the briefing of the teams in Cyber, Design, Film, Media, and Print Categories. Over 40 young men and women from top agencies in Nigeria took part in these competitions. Agencies that presented teams for the competitions included All Season’s Media, BBDO West Africa, DDB Lagos, Elev8, Insight Communications, Media Perspectives, mediaReach OMD, Noah’s Ark Communications, Starcoms Media, TBWA\Concept and X3M Ideas.

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Members of the creative Jury included Managing Director, Noah’s Ark Communications Lanre Adisa; Executive Creative Director, BBDO West Africa, Chuma Obumselu; Creative Director, Lowe Lintas Lagos, Nduka Kade; Associate Director, 141 Worldwide, Yemi Arawore; Creative Director, TBWA/Concept, Ranti Atunwa; and Deputy Creative Director, Noah’s Ark Communications, Maurice Ugwonoh.

The media jury included GM Strategy and Implementation All Seasons Mediacom, Ada Adheke; Group Head, Media, Media Perspective, Dolapo Ogunbambo; Director Sharemind Media, Shamsi Onilenla; General Manager C.O.O Mediashare Limited, Oladayo Oyetayo; Intensity Media, Kola Odunsanya; Associate Director Strategy & Planning Adgenda Media, Soji Olaogun; Deputy Manager Planning, MediaReach OMD, Jonadab Egbowon; and Media Director, Starcom Media, Oge Maduagwu

On Wednesday, April 6, about 40 students will arrive Lagos from various tertiary institutions around the country to begin a 3-day residential Roger Hatchuel Academy Nigeria programme. The participating Universities include University of Ibadan, University of Lagos, Redeemer’s University, Nigeria Institute of Journalism, Pan African University, Lagos State University, Imo State University, Babcock University, Kogi State University, Lagos State Polytechnic, Kwara State University and Fountain University.

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The students are also expected to visit the offices of the Advertising Practitioners Council of Nigeria, sponsors of the programme, mediaReach OMD, STB McCann and Noah’s Ark Communications.

The Dean of the Roger Hatchuel Academy 2016 has been named as Mowunmi Owoduni, Managing Director, STB McCann and other speakers include Biodun Ogunyemi, Creative Director, Etu Odi Communications, Managing Director, Fuel Communications, Campaign and Scheme officer, Diamond Bank, Maurice Igugu,

Jury members for the creative part of the Roger Hatchuel Academy competition include, Managing Director, STB McCann, Mowunmi Owodunni; Creative Director, Verdant Zeal, Kolajo Omisore; Deputy Creative Director, TBWA Concepts, Uche Ezeh; Group Creative Director, Ladi fafunso; and Group Head Copy, SO & U, Seyi Owolawi.

The Miami Ad School Scholarship Competition is judged by a jury seating in Germany. They will decide the winners of the 2016 scholarships.

The weeklong activities will come to a close at the Lions Night and Awards beginning at 6:00pm at MUSON Centre on Saturday, April 9, 2016.