Honeywell Flour Mills Plc has launched a campaign to support activities lined up by the Lagos State Government to celebrate the state at 50.
The campaign is part of corporate social responsibility initiatives of the company to support development of the Nigerian youth through partnership with Vision Of The Child (VOTC). Honeywell was the Literary Arts sponsors of VOTC last year where it awarded cash and product gifts to the six children that emerged as winners at the dinner/gala night.
Speaking in Lagos during the launch of Honeywell in Sisi Eko’s Kitchen picture contest, Managing Director, Mr. Lanre Jaiyeola, described the Lagos at 50 celebration as a significant landmark, saying it provides an opportunity to celebrate Lagos State’s past achievements and showcase its immense potentials for future growth and development to the world at large.
He said as part of the activities line-up for the event, the Vision Of The Child (VOTC)’s theme is “Sisi Eko At 50: Ageing Gracefully? or Na so-so Pancake?” while Honeywell will seize the opportunity provided by the event to delight its consumers and offer chances of winning exciting prizes.
While stressing the metamorphosis of Sisi Eko in the 50’s and 60’s, he said Honeywell provides variety of nourishing products that are readily available and ideal for the whole family.
Explaining the mechanism of the contest, he said: “We want to see the industrious, caring and discerning Sisi Eko as she shares and enjoys her meal with her child via the Honeywell in Sisi Eko’s Kitchen picture contest. The picture contest will show Sisi Eko and her child in her Kitchen relishing/eating any of our consumer brands, that is, Honeywell Noodles, Honeywell Pasta or Honeywell Wheat Meal with the product packs from which the meal was prepared creatively positioned in the background.
“In so doing, we want to engage mother (Sisi Eko) and her child, thereby fostering bond in the family and promoting good eating culture in the home. This is a reflection of HFMP ideals and support for a happy, well-nourished and healthy family. We want to also use this opportunity to reward loyal consumers of our brands.”