NDIC rebrands, assures depositors of safety of funds

NDIC rebrands, assures depositors of safety of funds

The Nigeria Deposit Insurance Corporation (NDIC) says it would continue to strive to promote transparency, honesty and professionalism in the banking industry in particular and Nigeria in general.

The corporation gave the assurance during the launch of its new corporate identity in Abuja Thursday, with the Managing Director, Umaru Ibrahim, saying the exercise is a restatement of its commitment to providing value added services, regarding the various reforms that have taken place in the banking system.

Ibrahim identified lack of trust as one of the problems between government and people and between companies and customers adding that the corporation shares part of that problem hence the repositioning.

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According to him, “this exercise will go a long way in bridging this gap and thus allow for better engagement with the various banks so that we can have honest feedback to meet our developmental expectations.

“We are also aware that the perceptions amongst stakeholders of the NDIC are not accurate. Our brand strategy is about combating those perceptions with the real information. Similarly there are also many positive perceptions about the NDIC, and our brand aims to build upon them. In truth,the need to rebrand did not just rise from changing perceptions, it began first and foremost with the quest for enhanced service delivery

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“This determination to enhance our service delivery began with a most interesting journey that saw strengthening internal processes, building staff capacities, Improving work ethics and building an effective ICT” he said.

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