These days it has a new-found fame as the town where the former Juventus striker, who hopes to help steer PSG past Manchester City and into the Champions League final on Tuesday, took his first steps in the game.
The local pitch may not be as slick as it was during the World Cup tournament, but it still looks the part with its international dimensions and recent tribune boasting the red and white colours of the town.
But to walk in the footsteps of little Moise Kean, “it’s more like there,” says Renato Biasi, ex-manager of the club’s youth sector, pointing to the more modest arena, right next to the world class pitch.
Moise, then seven or eight years old, was only accompanying his older brother Giovanni, seven years his senior, to training.
It was therefore on the sidelines that the youngster was having fun, alone, with a ball and studs borrowed from “grown-ups”.
But already, the qualities of the young Kean did not escape Biasi, a former professional goalkeeper at Torino, who made a Serie A appearance in 1986.
“Only a blind man would not have seen that he had qualities superior to others. From there to say that a boy will be able to make a career as he does, it’s difficult to predict. But he had qualities,” Biasi told AFP.
The son of an Ivorian couple who emigrated to Piedmont, Kean was born on February 28, 2000 in nearby Vercelli.
He arrived in Asti, about 60km south-east of Turin, at the age of five.
His mother raised him and his two brothers alone after her separation from his father.
‘OWE IT TO THEIR MOTHER’
“Everything these two boys have done, they owe to their mother,” Remo Turello, former Asti club manager, told AFP.
At a more modest level, Giovanni has also made football his profession.
“Their mother did everything to raise them in a correct way, giving them an education perhaps even better than other families with more means. She made sure that they did not take the wrong path.”
No video games at home, for Moise his main occupation was hard-fought matches on the concrete ground of the Don Bosco parish, where the local children meet after school, when he was not at the stadium with his brother.
“In a way, he was lucky to be less well off financially, because his life was all about playing football,” said Biasi.
“It was his only release, unlike other kids, and it certainly has helped to develop his physical capacities.
“When a youngster scores three or four goals per game against players two years older, that means he has something more.”
Silvano Benedetti, a former footballer still based at Torino, remembers Kean’s time at their youth team.